Your VISION, our PASSION!

Welcome to our premier Optical Shop in midtown Billings, where clarity meets style. Explore over 2,000 eyewear options curated by expert opticians who are dedicated to finding the perfect fit for your vision and fashion needs. Experience personalized digital eye exams , contact lens fittings and tailored frame consultations designed just for you. Don’t miss our exclusive monthly deals and a stunning selection of designer glasses that elevate both your sight and your style.

Come SEE the difference!

FAQ

Would I be able to schedule an eye exam with you?

Yes, we've expanded our services and now offer digital eye exams for patients aged 8 and older for both glasses and contacts. To learn more visit our Digital Eye Exams page.

Can I use my current glasses or contact lens prescription if it's not expired?

Absolutely! We accept any valid eyeglass or contact lens prescription from a doctor. Just be sure to request a printed copy during your exam to bring to your appointment, or we can call and have them fax it to us at 406-797-7227.

Do you offer any affordable options for those without insurance?

Yes, We offer two In-House Savings Plans that provide individuals and employers an affordable alternative to traditional vision insurance, with fewer restrictions and more value for your money. These plans are ideal for small business owners, self-employed individuals, and can even be extended to include family members!

Is it possible for me to drop by anytime during business hours for eyewear fittings or adjustments?

We appreciate your time, which is why we’re offering personal appointments to ensure you receive our full attention. This approach helps us accommodate all customers, including those we visit at home. Please book your appointments online for the best experience. If you choose to walk in, be aware that wait times may be longer than usual. Walk-ins are welcome on specific days, so keep an eye out for our flags and posts!

Do you accept all major vision insurance?

We welcome all patients with insurance; however, we are not in-network with every major insurance provider. Currently, we are contracted and credentialed with PacificSource, Allegiance, and Cigna, and we are actively working on contracts with Blue Cross Blue Shield (BCBS) and federal plans. 

If you have a different vision insurance provider, we encourage you to check your benefits. We can provide a superbill for your visit, which you can submit for reimbursement. At 406 Rollin’ Eyes, we believe in offering value to our patients, so our prices are much more affordable compared to many other providers. Our approach to patient care differs from the priorities of insurance companies, which is why we carefully choose the vision platforms we partner with.