Your VISION, our PASSION!

Welcome to our premier Optical Shop in midtown Billings, where clarity meets style. Explore over 2,000 eyewear options curated by expert opticians who are dedicated to finding the perfect fit for your vision and fashion needs. Experience personalized digital eye exams , contact lens fittings and tailored frame consultations designed just for you. Don’t miss our exclusive monthly deals and a stunning selection of designer glasses that elevate both your sight and your style.

Come SEE the difference!

FAQ

Would I be able to schedule an eye exam with you?

Yes, we've expanded our services and now offer digital eye exams for patients aged 8 and older for both glasses and contacts. To learn more visit our Digital Eye Exams page.

Can I use my current glasses or contact lens prescription if it's not expired?

Absolutely! We accept any valid eyeglass or contact lens prescription from a doctor. Just be sure to request a printed copy during your exam to bring to your appointment, or we can call and have them fax it to us at 406-797-7227.

Do you offer any affordable options for those without insurance?

Yes, We offer two In-House Savings Plans that provide individuals and employers an affordable alternative to traditional vision insurance, with fewer restrictions and more value for your money. These plans are ideal for small business owners, self-employed individuals, and can even be extended to include family members!

We also offer two Buy Now, Pay Later options, giving you the flexibility to spread out the cost of your eye care into manageable payments. Apply today and enjoy the flexibility of paying over time.

Is it possible for me to drop by anytime during business hours for eyewear fittings or adjustments?

Yes. We are now appointment-only for digital eye exams, personal eyeglass styling sessions, adjustments, and all other services. Appointments allow us to give each patient our full attention and provide personalized service without feeling rushed. To ensure we’re available for you, please book your appointment online in advance so we can provide you with the best possible experience.

Do you accept all major vision insurance?

We welcome all patients with insurance; however, we are not in-network with every major insurance provider. Currently, we are contracted and credentialed with PacificSource, Allegiance, and Cigna, and we are actively working on contracts with Blue Cross Blue Shield (BCBS) and federal plans.  We are also able to bill to VSP also known as Vision Service Plan.

If you have a different vision insurance provider, we encourage you to check your benefits. We can provide a superbill for your visit, which you can submit for reimbursement. At 406 Rollin’ Eyes, we believe in offering value to our patients, so our prices are much more affordable compared to many other providers. Our approach to patient care differs from the priorities of insurance companies, which is why we carefully choose the vision platforms we partner with.